Real work for real clients, plus samples that show the depth and format of each deliverable. Samples use fictional clients and are labeled.
Case study: KAS Nail Studio
State of Business Report · October 2026
KAS Nail Studio · Gibsonia, PA
From one online review to a plan for a full book
10
nearby competitors analyzed
$0
budget for every action in the plan
20 min
a day to put it in motion
Kimberly Smith, a licensed nail technician, had a strong brand, fair prices and a booking site, but little online proof: no Google listing, one review and five portfolio photos, with four established salons within a quarter mile.
- Profile and pricing review showed Gel-X was both her favorite and her most profitable service per hour.
- Competitive landscape ranked 10 nearby salons by ratings, prices and threat level.
- Action plans covered Google reviews, a loyalty and referral program, and social content she can make on her phone.
Client quote from Kimberly goes here (expected next week).
The challenge
Strong skills and a likeable brand, but almost no visibility online, a Facebook presence running on a personal profile, and well-reviewed competitors next door.
What we delivered
A 24-page State of Business Report: business profile, website and Facebook review, 10 competitors, SWOT, and four action plans, each with priorities and $0 or nominal costs.
The plan in one line
Claim Google, collect reviews from every happy client, show real work on camera, and make it easy for clients to bring friends.
One-page samples, one for every service
Each shows the format and depth of a real deliverable, built for a fictional Pittsburgh client.
Sample · fictional client
State of Business Report
Monongahela Cycle Co.
Bike shop, Homestead: key numbers, competitors, SWOT and a 30-day action plan.
Sample · fictional client
Market Research Report
Lark & Loaf Bakery
Should a Bloomfield bakery open a second shop in Lawrenceville?
Sample · fictional client
Competitive Analysis
Bloomfield Comfort HVAC
Six competitors compared on ratings, prices and threat level, with recommended moves.
Sample · fictional client
SWOT Analysis
North Hills Learning Lab
A tutoring center’s SWOT grid, with each finding paired to an action.
Sample · fictional client
Business Development Plan
Polish Hill Pottery
Quarterly milestones, budget, risks and a monthly scorecard.
Sample · fictional client
Ad Copy & Email Templates
Strip District Spice Co.
Search, social and print ads plus a holiday email.
Sample · fictional client
Blog Post or Article
Mt. Lebanon Paws Grooming
Article excerpt with its search title and description.
Sample · fictional client
Website Copy
Riverview Landscaping
Full homepage copy, section by section.
Sample · fictional client
Scholarship Opportunities Report
John Smith, Class of 2027
6 of 20 verified matches, sorted by deadline.
Sample · fictional client
Custom Research Guide
SSDI claim guide
Contents, a denial-letter checklist and the official sources checked.
Sample · fictional client
Hourly Consulting
Sewickley Stems Flower Shop
A same-day session recap with decisions and to-dos.
Full-length samples and a free guide
See a complete deliverable from start to finish.
Sample · fictional client
Custom Research Guide
Your SSDI Claim: The Consultative Exam, Winning Strategy & Appeals
A 7-page plain-language guide to a complex process, with current SSA rules, an appeals timeline and questions to ask a representative.
Sample · fictional student
Scholarship Opportunities Report
20 verified scholarships, sorted by deadline
Matched to the student’s intake form and checked against each sponsor’s website, with eligibility, award amounts and next steps.
Free download
Research Guide
Top 10 Must-Have AI Skills, plus a free 24-week study plan
Ranked from LinkedIn, Upwork and World Economic Forum research, with free resources for every skill.
Let’s build something excellent
Tell me about your business. I’ll reply within one business day with ideas and a clear quote.
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Location
Pittsburgh, PA · remote nationwide